It’s that time every year when Destination Marketing Associations, Attractions and other travel-related agencies all over the county have written or begun the process of crafting that document that determines the marketing strategies for the upcoming fiscal/calendar year. I wonder, however, how many have “done the appropriate homework” before writing that new year plan? Has there been a proper assessment of what worked and didn’t work during the year prior? Were the staff and partners involved in that assessment? Were new marketing tools and techniques considered? (I am amazed at those agencies who have “call to action ads or websites”, but no follow-up or fulfillment pieces! Not only are marketing dollars foolishly spent, but unhappy customers are making decisions to go elsewhere.) Are your Social Networks a “one way sales promotion” or are you building customer relations by dialoging with them?
Marketing Plans can be a significant tools if properly written and utilized. In an economy that is slowing showing favor to the Travel Industry, this is the year to ensure your Marketing Plan Strategies give you an advantage over the competition!