Strategic Planning for Tourism Leadership
Using a agreed upon survey and workshop procedure to engage the destination marketing agency board and staff in choosing common marketing goals and objectives
Facilitating the Creation of an Annual Marketing Plan
Studying the appropriate elements of an effective document and applying those elements to a workable marketing plan for the destination marketing agency
Destination Leadership for Boards
Working with the destination marketing agency board members and staff to examine the appropriate, effective Focus for destination marketing organization boards
Coaching and Leadership Training for Start-up and Small Organizations
Limited budget? Limited staff? Determining a destination marketing agency’s first priorities and how to allocate budgeted dollars for best ROI.
In-house Research Techniques
What to do when there is little money for tracking and research? Did your marketing efforts really result in visitation and if so, how much money was spent?
Evaluation of Marketing Strategies
Taking a close look at the scope of marketing strategies for your destination marketing agency to determine if each is relevant and working